Tag Archives: marketing

I Don’t Care About Your Services, But I’d Love to Hear Your Solutions

I started my Wednesday morning with a call form one of the branch managers in my system who I work with regularly. I had just put together a standard marketing package for some of their smaller adult events: a pro-bono, “Talk to a Lawyer” day and a home gardening/beekeeping seminar. The visuals looked good, it […]

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Library-Vendor Partnerships

Librarian-vendor relationships are a crucial part of any library’s operations, but often are seen as annoying or even adversarial. We need our vendors and their products or services and we know that they need us, but sometimes it seems as if our goals don’t align with their business requirements. My experience with vendors has been […]

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Penny Pinching Print Shop: Stretching Marketing Dollars By Bringing Production In-House

I have been to more than few conference sessions on marketing, outreach, and how to get the word out about all the awesome things libraries are doing. And well-funded systems point out all these initiatives they were able to take on that had a fantastic return on investment. But the first question in the Q&A […]

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Managing Library Traffic

Recently, I’ve noticed that the library where I work has been busier than ever—I see lots of new faces, the computer lab is often full, and it’s hard to find a place to sit at the study tables. I wondered what was going on, why our library is suddenly so crowded. Before long, I had […]

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Don’t Get Caught Unawares: Planning a Marketing Calendar

Happy New Year! I promise I haven’t spent too much time in the sun. It really is the new year. The new fiscal year! Maybe not as exciting as the real new year, but it definitely provided me a time to reflect on the past year and see what I had accomplished, what I had […]

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Consider the Lobster (well, the Audience): Targeting Your Collateral

I did not know what to write this month. And I’m sitting here, watching the clock tick by, and getting so much more frustrated. So I pulled out an old strategy: I went to a website that randomly pulls one of Brian Eno’s Oblique Strategies out of a deck to help get past a road […]

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With a little help from our friends: Facebook boosts in public libraries

It’s a terrible feeling when no one shows up to your programs. After you’ve put in tons of hours of time and effort, bought supplies, set up the room, and opened the doors only to find no one there. It happens to most people every now and then. Most recently, it happened at our first […]

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Look and Feel: A Picture Says It All

I work in a large, far-flung regional public library system, but if there is one thing that almost every employee knows about me is that I hate clip-art. I hate it with the heat of a dying star. I hate it with the intensity of a black hole. It brings back my old stress eye […]

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Start Unifying Your Libraries Look and Feel

When I was in AmeriCorps in Los Angeles, there was one section of our guidelines that I hated more than any other. I hated our Branding Standards. I was working for a national subsidiary with 21 sites, and so they were awfully specific. I got slammed my first week working on the newsletter for messing […]

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