Tag Archives: mack freeman

I Don’t Care About Your Services, But I’d Love to Hear Your Solutions

I started my Wednesday morning with a call form one of the branch managers in my system who I work with regularly. I had just put together a standard marketing package for some of their smaller adult events: a pro-bono, “Talk to a Lawyer” day and a home gardening/beekeeping seminar. The visuals looked good, it […]

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Penny Pinching Print Shop: Stretching Marketing Dollars By Bringing Production In-House

I have been to more than few conference sessions on marketing, outreach, and how to get the word out about all the awesome things libraries are doing. And well-funded systems point out all these initiatives they were able to take on that had a fantastic return on investment. But the first question in the Q&A […]

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Don’t Get Caught Unawares: Planning a Marketing Calendar

Happy New Year! I promise I haven’t spent too much time in the sun. It really is the new year. The new fiscal year! Maybe not as exciting as the real new year, but it definitely provided me a time to reflect on the past year and see what I had accomplished, what I had […]

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Don’t Go It Alone: The Role of Networking in Continuing Education

I am not a natural networker. When people say networking, I get this cold sweat that it means they want me to introduce myself to strangers and force them into small talk so that they can benefit me somewhere down the road. And maybe in some industries that’s how it is, but it has not […]

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The Incredible Fullness of Library Holidays

A lot of people don’t understand what I mean by the term “library holidays,” but I promise that you know what I’m talking about. These are the special initiatives that different library advocacy and professional groups come up with each year in order to raise awareness or provide a spotlight on specific kinds of services. […]

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With a little help from our friends: Facebook boosts in public libraries

It’s a terrible feeling when no one shows up to your programs. After you’ve put in tons of hours of time and effort, bought supplies, set up the room, and opened the doors only to find no one there. It happens to most people every now and then. Most recently, it happened at our first […]

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Start Unifying Your Libraries Look and Feel

When I was in AmeriCorps in Los Angeles, there was one section of our guidelines that I hated more than any other. I hated our Branding Standards. I was working for a national subsidiary with 21 sites, and so they were awfully specific. I got slammed my first week working on the newsletter for messing […]

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Getting the Best Out of Your Staff Training Events

Too often, libraries don’t have time to come together for group training. In an age when both schedules and budgets are tight, getting everyone together for staff development can be tough. But squeezing out that time can be important. Face-to-face group training can be a positive experience that increases the staff’s skills while fostering a […]

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A Love/Hate Relationship with Webinars

This is my inaugural post on GLEAN Magazine, and I have to admit something: I hate webinars. And I have tried to like them. I have tried really hard. But I don’t. I am not technophobic. I am not anti-continuing education. I understand that presenters put a lot of time and effort into them, and […]

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